In this post, I will be showing you the importance of search engine ranking, the advantages of having a well ranked site and the disadvantages or what you are bound to lose when your site ranks so low on google SERP( Also known as Search engine Rank Page, are web pages offered by google to its users on specific searches.) In this article, you will also learn how to improve your search engine rank.
A page rank is a tool or yardstick for measuring the quality and importance of a page based on the kind of quality it delivers.
This is to tell you that if you have poor quality contents on your blog or website, you may risk the danger of failing to appear on google SERP and your contents hidden forever!
WHY SHOULD I RANK MY PAGE ON GOOGLE SERP?
Visibility: You stand a chance of getting your articles, videos, promotional offers, service on the first page of google.
Did you know that google has a total of 100Billion searches per month and 2Trillion searches per year?
Here is a quick google search I made for you
Now imagine you have a good search rank on google’s front page, promoting your business or affiliate. With a good and targeted keyword, you can stand a chance of making a good amount of money and even promotion of your business or whatever interests you. The best part of it all is that this is totally free if you follow my blueprint.
Proficiency: similarly to what i stated above, being recognised on google’s SERP shows the quality of your blog and its content since only quality contents are optimised by google. This gives you the assurance that you are really satisfying your audience.
Now you are curious on how best you can improve your website’s rank. Don’t be hasty, I will show you what to do to.
- USE A SITEMAP ON YOUR WEBSITE
You probably have a website with a huge database of files, medias and the likes. This is where sitemap comes into play. This will enable search engines like Bing and Bing to index your site easily. Please, note that creating sitemap does not guarantee that google will list all the pages of your website but this will help google “spiders” easily crawl your website.
This is so important that many bloggers have failed to implement this. A robot.txt file is a special text file that will enable search engines to go to your website. With a robot.txt file, you can actually control and restrict movements of search engines from certain parts of your file. A robot.tx with 0byte will allow search engines to index everything on your site.
3.PERMALINKS AND IMAGES.
This is another thing website owners fail to adhere to when publishing their blog post. You should always try to edit the permalink with the title of your post rather than leaving it the default format. This also applies to your images. Edit the name of your images before uploading them with titles similar to that of whatever post you are creating.
You should ask yourself if you are targeting the right keyword in your blog post. Most mistake users make is that they always want to make blog posts with a high-rank keyword. You should remember that high ranked keywords are saturated with your competitors especially some that have manged to pull so much traffic that make take you a while to garner.
instead, why don’t you build your tent in a low ranked keyword and be recognised in that niche?
Longtail keywords come into play here. you can always use Longtail pro to search for longtail keywords although this is a paid software, it gives you the quality you demand
5.ADDING ALT TEXT ON IMAGES
Aha! I am sure you are so guilty here. You post images without recognising the alt text. Well, its high time you started adding the alt text to your images. The alt text is specifically for the blind. The software for the blind recognises this function so that blind users can identify what is in whatever picture you have uploaded.
I will be dropping my pen here but this article will be incomplete without me making mention of backlinking.
This I will be discussing in my next post.